Why Red bull given approx. 95 crore to customers?

Red Bull is a huge brand that used very good marketing technique to grow their brand and makes it famous worldwide.

Every advertisement created by Red Bull is associated with its famous slogan "Red Bull gives you wings".

This was their slogan for over 20 years until one customer, Benjamin Carethers decided to sue the company for false advertising arguing that after 10 years of drinking Redbull neither had wings nor any intellectual performance.

RedBull has always marketed their product as a superior source of energy, in other words stating their drink is the best and most efficient. Even so, RedBull kept their own beliefs stating that none of their marketing is false.

In 2015, when the lawsuit ended, customers received approx  13 million in compensation. Red Bull still believes they didn't do any dishonest. The brand has also agreed to change its advertising tactics. As a tagline is very famous and catchy now they made a slight change in their tagline, they added two more ii's to their wings. They have been the leaders of the market for many years, being one of the first energy drink brands, but they need to understand their customer's change which creates new trends as well as new demands on the market. However, that does not mean positive attention and they started a new campaign with 3i's in Redbull.